Great Engineering proudly manufactures all our feature rich and easy-to-use labeling equipment in Melbourne, Australia. Get world class labeling applicators that can confidently keep your production lines running and grow your business.

Find The Perfect Label Machine

5-years warranty

Invest in a machine that's been proven to last decades

Reliable and accurate

Easy-to-use, unbox and set-up in 10 minutes!

Unbeatable Trade-in program

Every machine is made in Melbourne, Australia

Ditch plastic knock-offs for our quality solid stainless steel and aluminum construction

Join thousands of happy customers worldwide

Introducing the World's Best Benchtop Label Applicators

Our manual and electric labeling machines can apply perfect labels on any round container, including bottles, cans, jars, vials, tubes and much more.

Used and trusted by world-leading brands, including Chivas Regal, Aesop, Carlton United Breweries, Schwarzkopf, and many others, who value trouble-free reliability and precise label placement from their custom label applicator.

Our Range of Premium Quality Labeling Machines

Min Bench MATE no bg


Entry level labeling for start ups. Hand crank 10-15,000 labels a year. Capable of more, won’t break, almost indestructible, 5 yr warranty.

Bench MATE hero


Entry level labeling for start ups. Hand crank 10-15,000 labels a year. Capable of more, won’t break, almost indestructible, 5 yr warranty.

Benchmark min


Label 1,040+ containers/hr and upgrade by adding attachments as you grow with our entry-level electric labeling machine.

Bench DELUXE min


Label 1,440+ containers/hr and reduce double handling by 3X with our automatic attachment and foot pedal.



Label 1,440+ containers/hr with this fully-optioned label applicator, which features a unique orientation sensor for unparalleled accuracy.


See Our Label Applicator in Action

Click to watch our client's Tim and Simon, co-owners of the Tumut River Brewing Co. show how they use our BenchMAX labeling machine.

It’s easy to fully integrate a Great Engineering label applicator with any commercial label printer, effectively reducing production costs. Explore how our print and apply solution took all the risk out of Tim and Simon’s product development process.

Trusted by

Chivas regal
Tree of life
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Our Label Applicators Are Legendary

The original inventors of pressure-sensitive bottle labeling, we were granted our patent in 1992.

Great Engineering has gone on to establish a reputation for manufacturing the best label applicator equipment, made in Australia and available to buy from representatives around the world.

We know better than anyone that precise labeling is vital to a smooth production process. Inefficiencies here can ripple through your business, wasting time and adding costs at every level, particularly if you are paying people to label your products. Ease of set up, ease of use, speed, and reliability of labeling determine the real cost of your labels. Going beyond what a simple labeler can do, our label applicator machines have proven themselves to be far superior and more durable to other labeling machine devices.

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Most business owners are time-poor and more than anything else, need reliability and precision from their label applicator, which is central to their brand, its presentation, and their production process.

Suitable for labels big or small, our range of label applicators for bottles, jars, vials, and cans provide the best value in the market, because they are the only machines engineered to provide you with years of nonstop, dependable, trouble-free service, as well as break-through functionality that saves you time and money.

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Get a Guaranteed Trade-In

To encourage you to get started with the best possible labeler, we offer a 70% lifetime trade-in on our entry-level machine, the BenchMATE. Under our policy, if you start your business buying our manual label applicator, you’ll get up to 70% of your investment back via a trade-in when your business has grown to a size where you need an electric machine.

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We also offer a lifetime trade-in on any of our electric machines. Our labeling applicators have been proven to last for 25+ years of reliable operation, so when you are ready to upgrade to the latest model, whether it’s eight years from now, or twenty-eight years, we will trade your machine back in.

Don’t make do with inferior labeling equipment – our lifetime trade-in policies make it worthwhile to invest in the best upfront and give you the best possible chance of success in your business. Buying cheap label applicators is false economy.

If you’re a small business making and packing your own products, saving money is important – but nothing is more valuable than your time!

“We own 7 BenchMAX labeling machines. Simple to set up and easy to use, they provide accurate labeling and have allowed us to improve both the quality and our output.”
– Ian Roddick, Chivas Regal

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Interested in Finding Out More About Our Labeling Machines?

Great Engineering’s professional labeling machines and label applicators provide reliable and precise labeling solutions for your business. Our team would be happy to provide you with more information about our range of products and how they can help make your production process faster and more convenient. Get in touch with us for a quote.