
We Make The World’s Most Reliable,
Feature Rich, Easy to Use
Bottle Labelling Machines.
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Introducing the Bench Series of bottle labelers.
Manual and electric models, suitable for labelling anything sold in bottles, cans, jars, vials or any cylindrical container. Our bottle labelling machines are used by world leading brands like Chivas Regal, Aesop, Carlton United Breweries, Schwarzkopf & many others, who value trouble-free reliability and precise label placement from their label applicators.
BenchMATE series
Perfect for start-up's & boutique manufacturers labelling bottles, jars, vials or any tubular containers with diameters larger than 18mm (3/4 inch) or larger than 55mm (2 1/8 inch).
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BenchMARK
Will suit businesses that label from 10,000 up to 250,000+ containers per year. Labels any bottle, jar, can or round container with a diameter larger than 55mm (2 1/8 inch)
BenchDELUXE
Labels faster and improves productivity by reducing double handling by at least 3 x. For example, one operator can label, box and pallet up to 1,000,000 bottles of wine a year.
BenchMAX
Our fastest and most flexible bottle label applicator, it labels all container diameters larger than 8 mm (3/8 inch). Suits businesses that label from 150,000 up to 1,000,000+ containers per year.
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Buying your first bottle labelling machine? Continue reading below to discover why the Great Engineering Range is your best choice
Happy clients are our best advertisement, here's what they say...

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Our Bottle Label Applicators are Legendary...
The original inventors of pressure sensitive bottle labelling, we were granted our patent in 1992.
Today our patent has expired, which means a variety of copycat competitors offer cheap imitations of our original concept. But make no mistake, no machine built by any competitor is made to the demanding specifications we insist on, and no competitors' machines will give you the non-stop, trouble free, cost effective precision and dependability for which all the labelling applicators in the Great Engineering range are world renowned. But don't just take our word on this, read our testimonials!
Our bottle labelling machines are legendary. Sure, they cost a little more. But that's because they've been designed for reliable trouble free performance. Their efficiency and reliability will save you hundreds of times the price difference (between our machines and cheap copies) in time you save every day when labelling products. Labelling is at the heart of your production process. Inefficiencies here ripple through the business, wasting time and adding costs at every level, particularly if you are paying people to label your products. Ease of set up, ease of use, speed and reliability of labelling determine the real cost of your labels, and on all these criteria our bottle labellers have proven themselves to be far superior to other labelling machine manufacturers devices.
"We have 5 of their machines now... Simple to set up and easy to use, they provide accurate labelling and have allowed us to improve both the quality and output of our labelling." Ian Roddick,Chivas Regal.
Don’t Fall for the Trap of Copy-Cat Imitations!
We’ve all done it, been lured into buying something that looks pretty good and costs a bit less and is supposed to work as well as the original...
and it kind of does… at first… except for a few annoying little compromises that you tell yourself you can live with because you think you’ve saved a few bucks by buying a cheaper machine.
But then the wear and tear of regular use takes its inevitable toll on a machine that was made to be cheaper - not better!
And it’s only in retrospect that you'll realise that tolerating a few compromises in the beginning grew into a daily grind of irritating delays, from a labeller that has now cost you a small fortune in inefficiencies, and is becoming increasingly less reliable, day by day.
In the 26 years we’ve been in business we’ve heard it all from people coming to us after they bought and threw away their old machine...
Wasted time clearing label jams, wasted labels every time you set up a new spool, complicated time-consuming set up between rolls, and regular, intermittent sub-standard finishes on products you now must throw out, unpeel by hand, or sell off as seconds.
And to think, you endured all this waste just for the sake of a relatively small amount you supposedly saved up front! Who, in their right mind, would go through this if they knew how much unreliability in their labeller would really cost them?
HOW DO WE KNOW THIS?In the 26 years we've been in business, we've worked with thousands of brands worldwide, surveyed them all and every one has stressed how down time caused by label jams & sub standard finishes are among the most costly and likely failures in their production process.
That's why our superbly engineered machines have been designed to minimise waste of time and materials on every level! And it's the fact that we deliver on all the finer points that matter and make your life easier when you are labelling thousands of products, day in day out, that the true value of our machines becomes apparent. No one ever swaps our machine for another brand!
Aesop is another global brand using our labelling machines because their reliability, accuracy & fast throughput means greater efficiency in their core production processes.
If you’re a small business making and packing your own products, of course saving money is important. But nothing is more valuable than your time!
Most small businesses owners are time poor and more than anything else, need speed, reliability and ease of use from their label applicator, which is central to their brand, it’s presentation and their production process. Sacrificing efficiencies here, for the sake of a a relatively small upfront saving is a rookie mistake that if you make, you’ll live to regret!
On the other hand, our range of label applicators for bottles, jars, vials and cans provide the best value in the market, because they are the only machines engineered to provide you with years of nonstop, dependable, trouble free service, as well as break-through functionality that saves you time and money. Seriously, we’ve had customers use our machines for up to twenty-five years without replacement parts or servicing! That’s how well engineered and reliable our machines are. Read the testimonials.
Buy your label applicator from the inventors of the original pressure sensitive labelling machine, (we were granted our patent in 1992) because the original manufacturers still make the best machines, and our machines easily pay for themselves over and over again, in performance advantages you'll experience and appreciate over time.
"We label 60,000 bottles of wine a year, have had our BenchMAX for 12 years & replaced one set of rollers, the plastic housing on the control panel and sharpened the star wheel. Thats it! I wish I could buy any other piece of equipment with that incidence of repair... pretty much bulletproof".
Andy Sponseller, Ten Spoon Winery.
Get a Guaranteed 40% - 80% Trade In
If you are a small start-up or boutique manufacturer, to encourage you to get started with the best possible labeller, we offer an 80% life time trade in on our entry level machine, the BenchMATE, and a 40% trade in on all our electric machines. Under this policy, if you start your business buying our manual labeller, you then get 80% of your investment back via a trade in when your business has grown to a size where you need an electric machine.
We also offer a 40% life time trade in on our electric machines, so once again, a huge part of your investment with us is kept in the sense that it is deductible from the price of an upgrade, when the time comes and you need it .
Don't make do with inferior kit! Our lifetime trade in policies make it worth while to invest in the best up front, which intern will give you have the best possible chance of success in your business.
I wish you every success
Peter O’Brien -Inventor - Founder and Owner of Great Engineering
Labelling Applications
Wine Bottle Labeler
Our manual and semi automatic electric wine bottle labelling machines are used extensively world-wide. They can be used to apply pre-printed labels or fully integrated with high quality printers like the Epson Colour Works series, enabling wineries to print & customise labels on demand.
Beer Bottle Labeler
Our beer bottle labelling machines are used in breweries all around the world. Our beer bottle labellers can be fully integrated with a high quality colour printer to enable breweries to print and apply their own labels on cans or bottles on demand.
Jar Labeler
Jars are widely used in the pharmaceutical, cosmetic and food industries, and our jar labelling machines are used by leading brands because of their flexibility (they can handle a wide range of jar sizes), ease of use and fast label throughput.
Can Labeler
Our can labelling machines are used world wide. Beer can labelling, food can labelling and labelling large tin cans commonly used for things like protien powders, are also popular applications for our can label applicator range.
Vial Labeler
Great Engineering's range of bottle labelling machines can be upgraded with a small bottle adaptor, which enables fast accurate labelling of even the smallest bottles and vials. Can be set up as a dedicated vial labelling machine.
Semi Automatic Bottle Labeler
Semi-automatic bench top electric labelling machines on pick and pack conveyor are often more economical to run than fully automatic machines.
Pharmaceutical Labeler
Epipen labelling, test tube labelling, syringe labelling and more. Our reliability ease of use and flexibility to manage many different label sizes makes us a favourite with pharmaceutical companies who need reliable non stop label application processes.
Custom Bottle Labelling
Drastically reduce label inventory holding costs and expand markets with our capacity to fully integrate our labelling machines with printers. Changes can now be made to labels for individual orders! Opens the possibility of custom labelling for special events or corporate gifts.
Use by Date Labelling
Along with our capacity for custom labelling we can manage use by date and variable serial number print and application processes. Our machines fully integrate with Sato printers, which are specialists in use by and batch number printing solutions.